News

Discount Tire Launches Ad Campaign

Discount Tire wants to help drivers feel at ease. It's part of the company's culture. And now that attitude is the focus of a new advertising campaign.

Two-time NASCAR champion Greg Biffle has joined Continental as a social media correspondent. His first assignment was driving an off-road course on the General Grabber A/TX. He got stuck in a mud pit.
Photo

Photos: A Look at 2 New General Tires

Continental Tire the Americas LLC invited Modern Tire Dealer to a launch event of two tires on opposite ends of the spectrum — the G-Max RS is an ultra-high performance summer tire, and the Grabber A/TX, an all-terrain tire.

This screen capture is from a local Conrad's ad that ran on the Feb. 15 broadcast of ABC World News Tonight.
Blog

Ad Wars: Discount Tire Versus Conrad's Tire Express

Last night I watched back-to-back tire advertisements on the national evening news that took different approaches to wooing the customer. One was from Discount Tire. The other was from Conrad’s Tire Express & Total Car Care.

News

Discount Tire Expands in Houston Metropolitan Area

Discount Tire has added a store in Sugar Land, Texas. It is the third Discount Tire outlet in Sugar Land, which is part of the Houston metropolitan area, and the 12th location in Fort Bend County.

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