Bridgestone Americas Inc. has hired Shannon Quinn as president, original equipment (OE) tire sales, U.S. and Canada, Bridgestone Americas Tire Operations (BATO).
Bridgestone Americas Inc. has named Bridget Neal president of its commercial off-the-road tire division. She will be responsible for leading strategic planning, sales, engineering and global support for the company’s OTR business.
Bridgestone Americas Inc. celebrated the completed renovation of its Data Center in Akron, Ohio, with a grand re-opening and ribbon cutting ceremony.
New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.
Bridgestone Americas Inc. has hired Eric Higgs as vice president of marketing for its commercial business. He will be responsible for leading the marketing strategy and efforts for the Commercial Group, which includes truck and OTR tires and Bandag retreading.
When looking for ways to differentiate your tire business from the competition, you tell yourself everything is on the table. Does that include green tires?
To call this a disappointing winter tire sales season is a gross understatement in Mark Rochefort’s book.
Bridgestone Americas Tire Operations LLC (BATO) has promoted Larry Jeffries to chief operating officer for GCR Tires & Service (GCR) division.
Are heavy truck tires off-the-road tires? No, although some sizes overlap the segments, and heavy-duty truck tires sometimes are designed to travel off-road depending on the application.
In 2010, rental companies began expanding their fleets of telescopic handlers, called telehandlers for short, kicking off a trend that is expected to continue for several years. That’s good news for commercial tire dealers, as the telehandler equipment purchased at the start of the buying spree now needs replacement tires.
Bridgestone Americas Tire Operations LLC (BATO) is recalling one size of its Firestone FS561 tire sold in the United States and Canada between April 2015 and January 2016. The voluntary safety recall is limited to FS561 tires in size 255/70R22.5 and only those tires that are installed in the trailer application.
Bridgestone Americas Inc. has named Justin Reinke director of brand marketing for Bridgestone Americas Tire Operations LLC (BATO). In his new role, Reinke will lead efforts to strengthen the company’s consumer tire brand-building efforts.
Bridgestone Americas Tire Operations LLC (Bridgestone) will increase plant capacity by 3,000 tires per day at its Wilson, N.C., passenger tire manufacturing plant as part of a five-year, $164 million investment. The plant’s daily production will total 35,000 tires by 2018.