Bridget Neal will lead all aspects of the Bridgestone OTR tire business in North America.
News

Bridgestone Names Bridget Neal to Lead OTR Business

Bridgestone Americas Inc. has named Bridget Neal president of its commercial off-the-road tire division. She will be responsible for leading strategic planning, sales, engineering and global support for the company’s OTR business.

BATO executive John Baratta, left, plays host to new Bridgestone Americas Inc. CEO and President Gordon Knapp. Pricing is an issue, says Knapp.
Article

Bridgestone Targets OE, Larger Sizes, and the ‘Boss’

New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.

Eric Higgs comes to Bridgestone Americas following four years at Kimberly-Clark Corp.
News

Bridgestone Names Higgs VP of Commercial Marketing

Bridgestone Americas Inc. has hired Eric Higgs as vice president of marketing for its commercial business. He will be responsible for leading the marketing strategy and efforts for the Commercial Group, which includes truck and OTR tires and Bandag retreading.

Camso says its TLH 792S telehandler tire is an extreme-duty solid tire that delivers flat-free operation and traction in severe use applications. A patented triangular aperture design optimizes stability, strength and comfort.
Article

North America’s Growing Fleet of Telehandler Equipment Needs New Tires Now

In 2010, rental companies began expanding their fleets of telescopic handlers, called telehandlers for short, kicking off a trend that is expected to continue for several years. That’s good news for commercial tire dealers, as the telehandler equipment purchased at the start of the buying spree now needs replacement tires.

News

Bridgestone Recalls 36,000 Firestone FS561 Truck Tires

Bridgestone Americas Tire Operations LLC (BATO) is recalling one size of its Firestone FS561 tire sold in the United States and Canada between April 2015 and January 2016. The voluntary safety recall is limited to FS561 tires in size 255/70R22.5 and only those tires that are installed in the trailer application.

News

Bridgestone Names A New Director of Brand Marketing

Bridgestone Americas Inc. has named Justin Reinke director of brand marketing for Bridgestone Americas Tire Operations LLC (BATO). In his new role, Reinke will lead efforts to strengthen the company’s consumer tire brand-building efforts.

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