Yokohama Gets Into a New Kind of Racing: Spartan Racing

Yokohama Tire Corp., already the Official Tire of the U.S. Spartan Race, has signed three athletes for the 2017 season: Pro Team competitors Faye Stenning and Robert B. Killian Jr., as well as amateur athlete Laurel Shearer.


Denso Sponsors Motorcycle Racer Angie Smith

Denso Products and Services Americas Inc. is partnering with Pro Stock Motorcycle racer Angie Smith as her lead sponsor for four contests during the 2017 NHRA Mello Yello Drag Racing Series.  


Kumho Sponsors NBA’s D-League All-Star Game

Kumho Tire USA Inc. is sponsoring the National Basketball Association’s Development League (D-League) All-Star Game on Feb. 13, 2016. Twenty-four top NBA D-League prospects, including 16 with NBA experience, have been selected to play.

Goodyear has signed an agreement extending its title sponsorship of the Cotton Bowl Classic played at AT&T Stadium in Arlington, Texas.

Goodyear Renews Title Sponsorship of Cotton Bowl

The Goodyear blimp will have a big role in future Cotton Bowl Classic games. Goodyear Tire & Rubber Co. has entered a multiyear agreement with ESPN Inc. and the College Athletic Association to renew its title sponsorship of the annual college bowl matchup.

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