Nexen Tire America Inc. kicked off the 2019 Formula Drift season with a full complement of champion-caliber drivers to represent this year’s Nexen Tire Motorsports Formula Drift team.
Bridgestone Corp. is gearing up for the start of the Olympic Winter Games PyeongChang 2018 with a variety of product, athlete and educational efforts in South Korea.
Cooper Tire & Rubber Co. is sponsoring the Ottawa Senators during the 2017-18 National Hockey League (NHL) season.
Yokohama Tire Corp., already the Official Tire of the U.S. Spartan Race, has signed three athletes for the 2017 season: Pro Team competitors Faye Stenning and Robert B. Killian Jr., as well as amateur athlete Laurel Shearer.
Denso Products and Services Americas Inc. is partnering with Pro Stock Motorcycle racer Angie Smith as her lead sponsor for four contests during the 2017 NHRA Mello Yello Drag Racing Series.
The Goodyear Tire & Rubber Co. has announced a sponsorship agreement with the Pro Football Hall of Fame.
Yokohama Tire Corp. is a sponsor of the Pebble Beach Concours d’Elegance for the 12th straight year. The car show is set for Aug. 21, 2016.
Sumitomo Rubber Industries Ltd. CEO Ikuji Ikeda reports the company has signed a Platinum Sponsorship Agreement for its Falken brand with FC Ingolstadt 04, a team competing in the 1. Bundesliga German pro soccer league.
Yokohama Tire Corp. is celebrating its partnership with the Chelsea Football Club with a trip giveaway to the ultimate Chelsea FC fan.
The Tire Pros division of American Tire Distributors Inc. (ATD) is partnering with the New York Yankees and Texas Rangers Major League Baseball (MLB) teams for the 2016 season.
Balkrishna Industries Ltd. (BKT) continued to build its brand internationally through sponsorship of the Monster Jam World Finals in Las Vegas, Nev., in March.
Kumho Tire USA Inc. is sponsoring the National Basketball Association’s Development League (D-League) All-Star Game on Feb. 13, 2016. Twenty-four top NBA D-League prospects, including 16 with NBA experience, have been selected to play.
The Goodyear blimp will have a big role in future Cotton Bowl Classic games. Goodyear Tire & Rubber Co. has entered a multiyear agreement with ESPN Inc. and the College Athletic Association to renew its title sponsorship of the annual college bowl matchup.