Pirelli & Cie SpA has found a way to compete in the 36th America's Cup. Pirelli and Prada SpA will co-sponsor the Luna Rossa Challenge team in the sailing competition.
Atturo Tire Corp. says its tires feel at home on the ice, so sponsoring the Chicago Wolves American Hockey League (AHL) franchise is a good fit. On St. Patrick's Day, the tire company turned up its sponsorship a notch with a special promotion.
Kumho Tire USA Inc. is partnering with Washington Wizards all-star point guard John Wall as part of an "exciting fan program" leading into the 2018 NBA All-Star Game.
Omni United (S) Pte. Ltd. has renewed its partnership with Ladies Professional Golf Association (LPGA) golfer Jodi Ewart Shadoff for a third consecutive year.
Maxxis International-USA is extending its partnership with the New York Yankees for 2018.
Bridgestone Americas Inc. officially opened its new headquarters in Nashville, Tenn., and announced the city’s professional sports and entertainment venue will continue to be called Bridgestone Arena through 2025.
Hercules Tire & Rubber Co. is extending its partnership with Greg Wilson Racing into 2018.
Apollo Tyres Ltd has signed on as the title sponsor for north India’s football team Mohali-based Minerva Punjab FC (MPFC) for the next five years.
Sixty-three years. That's how long Goodyear Tire & Rubber Co. and NASCAR have been partners. And that relationship will continue for at least two more years.
Laufenn -- not the Hankook brand -- took center stage at the 2017 SEMA (Specialty Equipment Market Association) Show in Las Vegas. The brand and its five lines were on display at the Global Tire Expo, which runs in conjunction with and as part of the SEMA Show through Friday, Nov. 3, in Las Vegas.
Toyo Tire U.S.A. Corp. is partnering with the University of California, Los Angeles (UCLA) and will serve as the Official Tire of UCLA Athletics and the school's iconic Rose Bowl Stadium.
Cooper Tire & Rubber Co. is sponsoring the Ottawa Senators during the 2017-18 National Hockey League (NHL) season.
Bridgestone Americas Inc. is taking its Olympic support one step farther and will sponsor a premier figure skating event. The 2017 Bridgestone Skate America will feature 60 of the top skaters from around the world.