For the seventh straight year, Kenda USA is the title sponsor of the AMA National Enduro Championship Series (NEPG).
Kenda USA has signed Cole "Cole Train" Richardson for the 2020 GNCC (Grand National Cross Country) race season.
Sailun Tire Americas has renewed its partnership with the Toronto Marlies American Hockey League team.
Hercules Tire & Rubber Co. is warming up for the college basketball postseason with a new marketing partnership that includes eight NCAA conferences and 32 colleges and universities.
Sullivan Tire Co. Inc. was the first sponsor of the New England Sports Network (NESN) in 1984, and the tire dealer continues to expand its partnership with the network.
The Federation Internationale de l’Automobile has chosen Pirelli to be the sole tire supplier for the World Rally Championship from 2021 through 2024.
Nokian Tyres plc will be the official tire of the Xfinity Birds of Prey Auto FIA Ski World Cup event, which will take place Dec. 6-8 in Beaver Creek, Colo.
Balkrishna Industries Ltd. and OK Tire Stores Inc. are teaming up to sponsor Curling Canada, a long-established regional association that governs curling championships in that country.
Nebraskaland Tire Co. Inc. dba Nebraskaland Tire, Kansasland Tire and Coloradoland Tire will sponsor driver Corey LaJoie at the Hollywood Casino 400 race on Oct. 20.
Bridgestone Americas Inc. and the Nashville Predators have extended their naming rights agreement for Bridgestone Arena in Nashville through 2030.
Omni United (S) Pte. Ltd. is continuing its support of the Breast Cancer Research Foundation and also piloting a new program with an Arizona tire wholesaler to encourage preventive screening.
Nokian will continue as the official tire of adventure lifestyle company POWDR.
For the next four years, OK Tire Stores Inc. will be the exclusive official auto service and tire retailer of Hockey Canada and Team Canada.
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