Nokian Tyres plc will be the official tire of the Xfinity Birds of Prey Auto FIA Ski World Cup event, which will take place Dec. 6-8 in Beaver Creek, Colo.
Balkrishna Industries Ltd. and OK Tire Stores Inc. are teaming up to sponsor Curling Canada, a long-established regional association that governs curling championships in that country.
Bridgestone Americas Inc. and the Nashville Predators have extended their naming rights agreement for Bridgestone Arena in Nashville through 2030.
Omni United (S) Pte. Ltd. is continuing its support of the Breast Cancer Research Foundation and also piloting a new program with an Arizona tire wholesaler to encourage preventive screening.
Nokian will continue as the official tire of adventure lifestyle company POWDR.
Sullivan Tire Co. Inc.’s latest television commercial features James Develin of the New England Patriots.
Sullivan Tire Co. Inc. is offering Boston Bruins fans a chance to win two tickets to the final preseason game of 2019 and the opportunity to meet defenseman Torey Krug after the game.
As part of its 2019 MLB All-Star Week activity, Hankook Tire America Corp. entertained its dealers, who watched the game from the company's loge.
Bridgestone Americas Inc. is getting ready for the 2020 Olympic and Paralympic Games in Tokyo by sponsoring seven Team USA Olympians and Paralympians.
Two more Tire Discounters Inc. stores are open for business. One is located in the Decatur, Ala., area, the other in Farragut, Tenn.
Sullivan Tire Co. Inc.’s first TV commercial featuring Red Sox Manager Alex Cora will begin airing in May 2019.
Sullivan Tire Co Inc. is continuing its connection to the Boston Red Sox, this time with a partnership with Manager Alex Cora.
Sullivan Tire Co. Inc. celebrated its love of the Boston Red Sox with a special gift days before Christmas — the trophy for the team's 2018 World Series win.