MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).


9 Ways to Use Social Media Now for Tire and Auto Service Businesses

Social media matters for the tire and auto repair industry as it’s the only non-intrusive way to talk to consumers directly and to get them what they need fast says Ken Halle, president of ASA Automotive Systems Inc. He offers nine tips for making social media an effective part of a shop’s marketing strategy.

Federal-Mogul Motorarts says its #PartsMatter social media sweepstakes communicates the importance of choosing quality components for every repair.

Federal-Mogul's contest promotes safety

Federal-Mogul Motorparts has launched a social media contest to promote the importance of choosing quality components for auto repairs. Consumers and professional technicians throughout the U.S. and Canada are eligible to participate in the #PartsMatter campaign.


Hunter sponsors SEMA Show contests

Hunter Engineering Co. has launched a new two-part social media contest that offers trips to the 2015 SEMA Show -- and the chance to win a free SmartWeight Touch wheel balancer at the show.

Arfa Syed says sharing images on Twitter is key. Research shows tweets with images receive 18% more clicks and 150% more retweets.

Look to Twitter for a treasure trove of data to enhance your business

Signing up to use Twitter is one thing. Sending a tweet is another baby step. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether. It might sound frightening and intimidating, but it doesn’t have to be.

John Baratta says it’s the tire dealer’s job to meet or exceed expectations.

‘The consumer is the boss’

John Baratta recently told independent tire dealers in North Carolina that on any given day, 5,500 tire-buying customers will visit their stores. However, another 3,500 won’t, choosing instead to go to car dealerships or other competitors.

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