Yokohama Tire Corp.’s new Rallio app is designed to help tire dealers easily publish and personalize Yokohama-created social media content on all their communication channels. The tool is free to dealers.
The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).
The Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF) will launch a social communications tool in the first quarter of 2017.
Social media matters for the tire and auto repair industry as it’s the only non-intrusive way to talk to consumers directly and to get them what they need fast says Ken Halle, president of ASA Automotive Systems Inc. He offers nine tips for making social media an effective part of a shop’s marketing strategy.
Hunter Engineering Co. has launched a social media contest that will award trips to the 2016 Specialty Equipment Market Association (SEMA) Show and the chance to win a SmartWeight Touch wheel balancer at the show.
Whether it’s a baseball game or a rainstorm, Mark Gillard sees opportunities to engage with Sullivan Tire Co. Inc.’s customers.
Baby boomers can be active participants on social media. At 58 years old, I am living proof of that.
Net Driven is adding the management of clients’ social media accounts to their portfolio of internet marketing services.
Federal-Mogul Motorparts has launched a social media contest to promote the importance of choosing quality components for auto repairs. Consumers and professional technicians throughout the U.S. and Canada are eligible to participate in the #PartsMatter campaign.
Hunter Engineering Co. has launched a new two-part social media contest that offers trips to the 2015 SEMA Show -- and the chance to win a free SmartWeight Touch wheel balancer at the show.
Signing up to use Twitter is one thing. Sending a tweet is another baby step. But using the social media network to draw attention to your business, engage with your customers and ultimately measure your results is another thing altogether. It might sound frightening and intimidating, but it doesn’t have to be.
John Baratta recently told independent tire dealers in North Carolina that on any given day, 5,500 tire-buying customers will visit their stores. However, another 3,500 won’t, choosing instead to go to car dealerships or other competitors.
Red Kap has released a new video on brand ambassador "Ballistic" BJ Baldwin, seven-time off-road racing champion.