"Make no mistake, our future is going to be shaped by these new millennials," said Goodyear's Rich Kramer.

5 takeaways from the Goodyear dealer conference

There were many "takeaways" from the recent 2015 Goodyear Dealer Meeting in Grapevine, Texas. If you asked the record 2,140 attendees to list them, you could probably write a book. Here are five that I thought were particularly interesting.

Goodyear used the iconic yellow rubber duck in a public relations campaign in China.

Goodyear's PR campaign in China wins award

Yellow rubber ducks in China helped a Goodyear Tire and Rubber Co. public relations campaign win accolades as ”One of the World’s 50 Best PR Programs” at the 2014 Global Sabre Awards, winning the Specialist Audience: Marketing to Men category.


Consumer Reports: Which brand beat Michelin?

Which tire brand fared the best in the latest Consumer Reports (CR) tire tests? If you said Michelin, always a perennial high finisher in CR testing, you would be correct.

The Goodyear Assurance All-Season joins the company’s Assurance ComforTred Touring, Assurance TripleTred All-Season and Assurance Fuel Max in Goodyear’s complete lineup of offerings for automobiles, minivans and crossover vehicles.

Goodyear launches 1 consumer, 3 commercial tires

At the Goodyear Tire & Rubber Co. 2014 Dealer Conference, the company unveiled four new tires to the 2,100 attendees, including 1,500 customer guests – a 10-year attendance record. The conference took place at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Jan. 29-Feb. 1.

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