The new Assurance MaxLife, introduced at the recent Goodyear Dealer Conference in Nashville, is backed by what Goodyear Tire & Rubber Co. calls the highest mileage warranty in its nearly 120-year history.
Goodyear Tire & Rubber Co. introduced a passenger tire with an 85,000-mile tread wear warranty to 1,550 dealers attending its 2018 Customer Conference in Nashville, Tenn.
Every year, Consumer Reports (CR) tests tires for its November issue. All-season tires and winter tires have been favored in the past, but this year, the tire testers went all out, testing tires in seven all-season segments and three winter tire segments. Gene Petersen, Jennifer Stockburger and Ryan Pszczolkowski outdid themselves this year.
On the surface, the tire industry appears to be relatively stable. As Goodyear Tire & Rubber Co. Chairman, CEO and President Rich Kramer likes to say, “We’re in an industry that’s over 100 years old selling essentially the same product, the inflatable tire.”
The big news on Day Two of the 2017 Goodyear Customer Conference centered around new Goodyear-brand tires, starting with a premium all-season tire.
Every year in its November issue, Consumer Reports (CR) reveals the results of its "Road Report" tire testing. This year, the magazine rated tread wear, specifically all-season tires.
Goodyear Tire & Rubber Co. has rolled into the Guinness World Records as a partner with Volkswagen of America Inc. to put the car company in the record books.
There were many "takeaways" from the recent 2015 Goodyear Dealer Meeting in Grapevine, Texas. If you asked the record 2,140 attendees to list them, you could probably write a book. Here are five that I thought were particularly interesting.
Yellow rubber ducks in China helped a Goodyear Tire and Rubber Co. public relations campaign win accolades as ”One of the World’s 50 Best PR Programs” at the 2014 Global Sabre Awards, winning the Specialist Audience: Marketing to Men category.
Which tire brand fared the best in the latest Consumer Reports (CR) tire tests? If you said Michelin, always a perennial high finisher in CR testing, you would be correct.
True to its word, Goodyear Tire & Rubber Co. is officially introducing its Assurance All-Season tire to its retail outlets this month.
In its April issue, Consumer Reports ran a summary of its latest -- not new -- tire tests. They encompassed seven different categories that don't normally overlap.
At the Goodyear Tire & Rubber Co. 2014 Dealer Conference, the company unveiled four new tires to the 2,100 attendees, including 1,500 customer guests – a 10-year attendance record. The conference took place at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Jan. 29-Feb. 1.