News

Ricky Benton Racing Is Headed to Talladega

The last time Timothy Peters partnered with Ricky Benton Racing (RBR), the pairing resulted in a seventh-place finish in the NASCAR Camping World Truck Series (NCWTS) at the half-mile Martinsville Speedway. The team and driver are renewing their partnership in a bigger way.  

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Jack Williams Tire Unveils 'The Right Way' Campaign

Jack Williams Tire and Auto Service Centers reports it has launched its new “The Right Way” campaign, supporting its dedication to treat every customer and every car the right way – "The Williams Way."

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Colony Tire Purchases Three Outlets in Virginia

Colony Tire Corp. has purchased three tire outlets in the Lynchburg, Va., market. Glenn A. Trent Inc., dba Glenn A. Trent Tire & Wrecker Co., will now do business as Colony Tire. Lynchburg Tire Corp. and its two locations also will merge with Colony Tire.

Article

MTD’s 25th Tire Dealer of the Year Winners Fit the Profile

The winner of our first Tire Dealer of the Year Award and the winners of the 25th prize have a lot in common. Both focus on serving each customer to the best of their abilities. They look at what can be gained from the positive, word-of-mouth publicity that follows, instead of the initial cost involved. 

Alpio Barbara is Modern Tire Dealer's current Tire Dealer of the Year. Nominations for the next winner are due May 26.
News

It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”
Article

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

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