Pirelli held a grand opening for its first P Zero World retail store.

Pirelli Opens Prestige Retail Store in Los Angeles

P Zero World in the heart of Los Angeles is not a theme park, although leveraging the Pirelli name is part of the goal. It is the company’s first tire shop in the world focused on prestige products and services.

Paul Hembery, Pirelli Motorsport Director, shares his viewpoint about various aspects of F1.

Pirelli Uses F1 Racing to Drive Interest

When F1 racing returned to Mexico City for the first time since 1992, Tom Gravalos, CEO of Pirelli Neumáticos de México, S.A. de C.V., rolled out the red carpet for dealers from across all the Americas.

The transition to a hybrid Formula One has been a challenge which Pirelli, led by Paul Hembery, has managed successsfully.

Paul Hembery on Formula One II

In the conclusion of our interview with Paul Hembery, Pirelli Motorsports Director, MTD Racing News asked him to discuss some of the challenges facing F1 today.

Paul Hembery (second from left) in discussion with Nick Lowe (left) of Mercedes on the grid in Shanghai.

Pirelli's Paul Hembery on Formula One

In this first part of an exclusive interview with Paul Hembery, Pirelli Motorsports Director, MTD Racing News asked Hembery to respond to calls for changes in Formula One.


Pirelli’s 2015 tires make their debut

At the final in-season test of the year, held straight after the season-closing Abu Dhabi Grand Prix, Pirelli’s 2015 tires were seen for the first time – although there were no dedicated Pirelli test days, with each team concentrating on its own independent program.

Vettel is the first Formula One racer to win nine consecutive races in a season.

Vettel wins the final race of the year with 2 pit stops

This year’s world champion, Sebastian Vettel, has taken his 13th win of the season -- and ninth in a row -- at the Brazilian Grand Prix in San Paulo. The German started from the pole and took the lead on lap two, using a two-stop strategy to win: a couple of stints on the P Zero White medium tire followed by a final stint on the P Zero Orange hard.


Tire strategy holds the key to qualifying and racing in Brazil

Red Bull driver Sebastian Vettel has moved a step closer to clinching a third consecutive world title -- which would make him the youngest triple world champion in the history of the sport -- by qualifying fourth for the Brazilian Grand Prix, four places ahead of his title rival Fernando Alonso (Ferrari).

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