A year ago Falken Tire Corp. was investing its money into marketing itself as the Official Tire of Major League Baseball. This year, the tire maker is spending that money on independent tire dealers.
Yokohama Tire Corp. is once again taking its dealer training program on the road. The 2018 experiential Ride and Drive Dealer Training Program kicks off with a multi-city tour May 22 in Anaheim, Calif.
Falken Tire Corp. has created an immersive dealer training and ride-and-drive program, Falken Academy.
The Tire Industry Association (TIA) will present four educational sessions at this year's 2010 Global Tire Expo - Powered by TIA, which is part of the 2010 Specialty Equipment Market Association Show.