“The Town of Medway has been great to work with on this project and have been very receptive to all of our requests,” says Steinberg.

Direct Tire Opens 'Very Green' 5th Store

Barry Steinberg’s favorite color is green, at least as far as his fifth store is concerned. The owner of Direct Tire & Auto Service in Watertown, Mass., says his new store in Medway, Mass., is an extremely efficient and “very green” eight-bay facility.


One tool boosts sales and efficiency at Direct Tire

At Direct Tire & Auto Service, owner Barry Steinberg has found a way to improve efficiency by 15 to 20%, increase sales and empower customers to make decisions on repair work. Want to know his secret?

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