News

Rafael George Moves Up at CMA

China Manufacturers Alliance LLC (CMA) has promoted Rafael George to the lead of Double Coin's international customer service team.

Hiring someone who will give the customer the best experience will allow you the room to charge a fair price.
Article

Why It's Important to Hire What You Can't Teach

What really separates you from the competitor down the street is the people in your building. And it’s not what they know. It’s the things you can’t teach. Do they care? Do they listen? Do they act like they want to make things right?

A lack of trust can prevent customers from purchasing at your store. Asking questions will show customers you are helping them make the right choices.
Article

How to motivate your customers

I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.

Article

Extending customer ‘life cycles’

Retaining existing customers adds greater long-term profitability, but many tire and auto service firms pay too little attention to extending customer life cycles. Firms invest plenty of marketing dollars to gain new customers, yet ignore many of the little things that turn customers off once they come through the door.

Article

Word-of-mouth says it all

The phrase, “Any publicity is good publicity” may work in the entertainment field, but it doesn’t work in the retail tire industry. Recalls and scandals are always bad. So is poor customer service.

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