You have regular customers who feel like family. But are those customers loyal?
Like I’ve said before, I read a lot. Every day I receive emails that offer interesting and fact-filled information gleaned from recent studies. There is no shortage of findings and opinions about the importance of giving improved attention to the customer experience.
The more than 2,500 automotive repair and service locations under the Driven Brands Inc. banner are investing in how they capture and manage customer feedback.
Blackburn OEM Wheel Solutions Inc. is extending its phone order assistance hours to better serve its growing customer base. The new hours are effective immediately.
Angelia Wyatt has joined Triangle Tire USA will oversee the day-to-day operations of the office, customer service, and vendor relations as the company's office manager and customer service manager.
I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.
How do you perpetuate customer loyalty? Will a coupon do the trick?
Retaining existing customers adds greater long-term profitability, but many tire and auto service firms pay too little attention to extending customer life cycles. Firms invest plenty of marketing dollars to gain new customers, yet ignore many of the little things that turn customers off once they come through the door.
The phrase, “Any publicity is good publicity” may work in the entertainment field, but it doesn’t work in the retail tire industry. Recalls and scandals are always bad. So is poor customer service.
Modern Tire Dealer Editor Bob Ulrich’s blog on a recent hidden-camera report on deceptive sales practices at a tire dealership generated many comments, including one reader who says: “A lot of auto repair facilities could be caught using similar practices.”
The Tire Choice & Total Car Care has launched new app for iPhone devices where customers can access a range of useful features
This past week I got schooled by a grandmother. I’ve been either employed or involved in the tire game for over 30 years, and as a result, I get approached repeatedly for advice regarding tires. A friend of mine owns a local furniture upholstery business, and he sent me a text last week inquiring about a set of tires for his mother’s car.
It would be a gross exaggeration to say I’m an avid reader of anything outside the sports pages on the Web. For me to pick up a book and read it from cover to cover says a lot about the book, not to mention my interest on the subject.