Shawn Rasey, director of global business development, earthmover, Continental Tire the Americas LLC, told attendees of TIA’s Off-the-Road Tire Conference that you need to control your own destiny and adapt and overcome. Courtesy of Peter Kuhn Photography
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Understanding OTR Megatrends and Anticipating Change

Shawn Rasey spends his days directing the earthmover tire business for Continental Tire the Americas LLC. And with more than 40 years in the industry, he says dealers need to prioritize the time they spend strategically thinking about the future.

To highlight its OTR technician training program, TIA shot a live training demonstration that was being done on an articulating dump truck with a 29.5R25 tire being replaced on a five-piece rim.
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OTR Market Continues in Growth Mode

The consensus coming from speakers at the 64th annual Tire Industry Association (TIA) Off-the-Road Tire Conference is that the economy is strong and prospects for growth in 2019 are expected. All of this spells moderate-to-strong demand for the OTR tire industry.

Bridget Neal, Bridgestone Americas’ commercial OTR tire division president, says the company is “focused on mobility, intelligent products and integrated technology.”
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Bridgestone OTR Tires Move Down the Technology Highway

Bridget Neal was named president of Bridgestone Americas Inc.’s Commercial Off-The-Road Tire Division last August. She is responsible for leading strategic planning, sales, engineering and global support for the company’s OTR business. She joined Bridgestone in 2002.

BATO executive John Baratta, left, plays host to new Bridgestone Americas Inc. CEO and President Gordon Knapp. Pricing is an issue, says Knapp.
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Bridgestone Targets OE, Larger Sizes, and the ‘Boss’

New tire lines, increased marketing efforts and sales support for dealers, plus a “doubling down” on its consumer focus were the major highlights from the Bridgestone Consumer Tire Business Meeting held last month in Los Angeles. Roughly 200 dealers were in attendance.

Greg Smith, publisher of Modern Tire Dealer magazine, will be the moderator at TIA's legislative issues presentation.
News

TIA to Present Legislative Review

The Tire Industry Association (TIA) is presenting its 2016 Legislative Review "The Issues that Affect You and How to Protect your Bottom Line" on Wednesday, Nov. 2, from noon to 1 p.m. in the South Hall of the Las Vegas Convention Center, Rooms S106-107.

Rajiv Poddar (left), and Arvind Poddar take a moment to pose at their BKT corporate offices. Numerous quality award trophies are on display in the background.
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BKT Offers Bhuj Plant Update

Last December, Balkrishna Industries Ltd. (BKT) held grand opening ceremonies for its new off-highway tire plant in Bhuj, India. Modern Tire Dealer’s Editor Bob Ulrich was there and reported on the event in our January issue, along with several online reports.

Pierre Cohade, CEO of Triangle Tire Co. Ltd., spoke about the company's brand globalization strategy at the 40th anniversary celebration.
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Photos: Triangle Celebrates 40th Anniversary

Triangle Group, China’s largest privately owned tire manufacturer, celebrated its 40th year in business on April 8, 2016, in Shanghai. More than 600 customers, government officials, business partners, suppliers and scholars from universities and research institutes from over 100 countries attended. MTD was there, too. Click through our gallery for pictures.

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