“As we grow the replacement business, the next natural step would be to expand into the OE market,” says Prometeon's Vitale.
Article

Tips to Close the Small OTR Tire Sale

Need advice on how to capture the small off-the-road tire business in your market? Nine tire makers share their expertise. They also tackle the future of bias tires, and whether their extinction is on the horizon.

In a fourth season episode of the "Diesel Brothers," the BKT brand is visible in most of the scenes regarding the "monster bus" build.
News

BKT Monster Jam Tires Guest Star on Reality TV

The stars of the "Diesel Brothers," a reality television show on the Discovery Channel, purchase used and battered vehicles, rebuild them by creatively customizing them, and then sell the vehicles.

Arvind Poddar (left) and Bob Majewski are the 2018 inductees for the TIA Hall of Fame.
News

Two Commercial Tire Leaders Join the TIA Hall of Fame

Two men who made significant contributions to the commercial tire industry were recognized for their work by the Tire Industry Association during its 2018 Tire Industry Honors Awards Ceremony at the 2018 Global Tire Expo going on now in Las Vegas.

BKT is displaying a wide variety of tires at the Intermat 2018 show going on now in Paris.
News

BKT Showcases Tire Portfolio at Intermat 2018

Balkrishna Industries Ltd. (BKT) is exhibiting an extensive BKT-branded portfolio at Intermat 2018 (International Exhibition for Construction and Infrastructure) going on now through April 28 in Paris.

Leigh Johnston is joining BKT as its marketing manager.
News

BKT Hires Marketing Manager

BKT Tires USA Inc., a subsidiary of Balkrishna Industries Ltd. (BKT), has named Leigh Johnston to serve as its marketing manager.

BKT says its sponsorship of Monster Jam has contributed "significantly to enhance brand recognition at the international level."
News

BKT Heads to the Monster Jam World Finals

Balkrishna Industries Ltd. (BKT) is gearing up for a big weekend in Las Vegas at the Monster Jam World Finals XIX. As the exclusive tire manufacturer of Monster Jam, BKT will be put to work in the arena, and fans will party in the BKT Village.

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