In 1985, the Falken tire brand was introduced to the North American market. Thirty years later, the brand and its marketing arm, Falken Tire Corp., are entering a new era.
Falken Tire, the manufacturer of high performance on-and off-road tires available for a wide array of popular cars trucks, off-road vehicles and crossovers, finished first for the fourth time in a row at the demanding Smittybilt Every Man Challenge in partnership with Savvy Off Road/Currie Enterprises and driver Brandon Currie.
Which tire brand fared the best in the latest Consumer Reports (CR) tire tests? If you said Michelin, always a perennial high finisher in CR testing, you would be correct.
Falken Tire Corp. has expanded market coverage of its WildPeak H/T line with 18 new sizes, including crossover vehicle sizes.
Team Falken, manufacturer of high performance on- and off-road tires, continues to see incredible results from its WildPeak tires through competitive events with a second place in the 7200 Class and a third place in the 6100 Class in last weekend’s Best in the Desert (BITD) Silver State 300 race outside Las Vegas, courtesy of Team Brenthel, a long-time partner of the tire brand.
Falken Tire Corp. has launched a vital sales tool available to all direct and associate Falken dealers: the P.E.A.K (for Performance, Education, Achievement and Knowledge) online training program.
In conjunction with its new partnership with Jeep Jamboree USA, Falken Tire Corp. will give away a specially modified 2013 Jeep Wrangler Unlimited Rubicon.
"We are excited to welcome Rick Brennan to the Falken Tire family," says Andrew Hoit, Falken’s vice president of marketing. “Rick’s diverse industry background and over 40 years of experience will be a great compliment to our team."
Fourteen sizes of the Falken WildPeak A/T01 will be phased into the new WildPeak A/T02 line as soon as A/T01 inventory is sold out.
Falken Tire Corp. will begin its first national consumer mail-in rebate promotion on Oct. 1, 2012. Consumers will have the opportunity to earn a $100 rebate when purchasing a set of four Wildpeak H/T tires, and $50 when purchasing a set of four Wildpeak A/T tires.
Falken Tire Corp.'s WildPeak H/T will go on sale March 1, 2012, at retailers nationwide.
Next year will be a big one for the Falken brand. Three new tire lines will be introduced, including a dedicated crossover vehicle line.
Falken Tire's Off Road program set out last year to begin building its name in a new category for the brand.