New Tire Pros Ad Campaign Costs $1 Million

American Tire Distributors Inc. (ATD) has launched a $1 million ad campaign highlighting the work of its Tire Pros franchisees. The message is hassle-free customer service.


More on ATD's Reorganization in Huntersville, N.C.

When CEO and President Stuart Schuette recently explained to American Tire Distributors Inc. associates why the company was downsizing its Field Support Center, the letter was long on strategic intiatives and short on details.


The Tire Pros Pledge: 'Hassle-Free. Guaranteed.'

Tire Pros dealers across the country are making a new promise to consumers — that they'll provide hassle-free service. This summer the retail group will unveil the "Hassle-Free. Guaranteed." message in a new national campaign.

Louis Gomez of Prescott (Ariz.) Tire Pros & Automotive Service, and his wife, Angela, received the Tire Pros Excellence in Engagement Award from Bob Bittner, left, and Quick Chadwick, right.

Tire Pros Develops a Playbook to Guide its Franchisees

Tire Pros Francorp. is "dealer-driven." That differentiates the franchise program from similar programs, says Ron Sinclair, senior vice president of retail strategy and partnerships for its parent company, American Tire Distributors Inc.

Nick Collier and Mark Collier from Tire City Tire Pros are new to the Tire Pros organization. Here with Vicki Ricker, marketing manager for Tire Pros dealers in the Great Lakes Region, they talk to JP Brooks from the Fitment Group.

Photos: 2017 Tire Pros National Dealer Business Conference

About 400 Tire Pros dealers swept into the Big Easy for the dealer group's annual meeting Feb. 26-Feb. 28, 2017, in New Orleans. The Tire Pros festivities collided with Mardi Gras, but amid the fun there was a trade show and hours of educational offerings.

Ron Sinclair says as of Jan. 1, 2017, there were 748 Tire Pros stores, including 84 new stores enrolled in 2016 for a net growth of 44 stores.

Tire Pros PLT Tire Sales Beat the Industry in 2016

The nation’s largest network of independent tire dealers increased overall passenger light truck tire unit sales in 2016 by 7.8% and same-store sales by 5.5%. With 748 stores, Tire Pros President Ron Sinclair reminds the group’s dealers, “We have power!”

Tire Pros is urging communities to buy from local retailers on Small Business Saturday. This year's day dedicated to locally owned small businesses is Nov. 26.

Tire Pros Supports Small Business Saturday With General Tires Rebate

American Tire Distributors Inc.’s Tire Pros franchise is partnering with Independent We Stand to support Small Business Saturday on Nov. 26. To help drive traffic to member stores, Tire Pros is offering a consumer rebate on General brand passenger and light truck tires. 

The Tire Pros franchise is taking its training on the road. Small groups of regional dealers participate in Tire Pros University as trainers hop around the country.

Tire Pros University Studies the 'Psychology of Sales'

Tire Pros has kicked off its Tire Pros University (TPU) summer training series with an emphasis on the “Psychology of Sales.”  TPU is designed for owner principals and their selling associates in two half-day workshops.

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