(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Hankook frames its Laufenn brand around messaging of a simple style that's sensible, but also a capable and confident performer.

Hankook Is Happy With Laufenn's Progress

Two years after the debut of the Laufenn tire brand, Hankook Tire America Corp. officials say the products are meeting sales and volume expectations, and dealers are satisfied.

Jae Bum Park, left, and Shawn Denlein, say Hankook's Laufenn brand, introduced two years ago, is meeting expectations and bringing more brand awareness to the Hankook brand.

Hankook’s Plan: To Remain Focused on Its Dealers

Will Hankook be the next tire manufacturer to sell tires online? In a word, no. “We have been focusing on our dealers,” said Jae Bum Park, senior vice president of marketing for Hankook during an interview with Modern Tire Dealer in the opening hours of the 2016 Specialty Equipment Market Association (SEMA) Show. The tire company intends to continue to do business with those dealers.

Hankook is offering a spring rebate on purchases of four tires. The rebate includes seven of Hankook's passenger and light truck tire products.

Hankook Wants to Knock It Out of the Park With Spring Rebate

Professional baseball players are warming up for another season, and Hankook Tire America Corp. is ready with its 2016 ‘Great Catch’ mail-in rebate promotion. Beginning March 19, consumers will have the chance to save up to $100 on seven of Hankook’s most popular passenger and light truck tires.

Owner Eric Gill spent $11,000 on new signage inside and outside his Brown's Parkrose Point S store in Portland, Ore.

Photos: 2016 Tire Factory Dealer Meeting

Tire Factory dealers gathered for their annual meeting Feb. 18-20, 2016, in Portland, Ore. It was the first look for many dealers at the new branding and designs of Point S, an international group of independent tire dealers that Tire Factory joined in May 2015.

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