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Want to move your business forward? Consider these 6 steps

Richard Morgan writes a monthly e-newsletter that I always find interesting. As a Certified Management Consultant (CMC) and president of Morgan Marketing Solutions Inc. in Dallas, Texas, he knows how to cut through the clutter and give strong business advice to tire dealers.

Irene and Nick Mitsos.
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Tire Dealer of the Year Profile: Nick Mitsos

The son of Greek immigrants, Mitsos made a major career change at age 40 when he joined the Goodyear Tire & Rubber Co. as an entry-level retail salesperson for $6.50 an hour. He had a family of five, and a son getting ready to go to college. “But I wanted to learn the business.”

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Dealer of the Year Nick Mitsos: His Road to Success

Nick Mitsos, CEO and president of Mountain View Tire & Service Inc., gave this advice to his three sons while they were growing up: “Never lie, always respect your elders, and do well in school.” They listened and obeyed.

Nick Mitsos, CEO and president of Mountain View Tire and Service.
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Dealer of the Year: Everybody Say, 'WOW!'

Customer service at the retail level means different things to different business owners. To some, it’s a hook, a way to get people into their stores. In the end, they might as well be crying “Wolf.”

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