The Michelin ad that aired during the Super Bowl signals a shift in strategy for the tire maker. And the change involves the iconic Michelin Man.
Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.
Phase two of the Michelin Premier tire launch is coinciding with March Madness. Its theme? Prolonged safety.
The Bridgestone Super Bowl XLVI halftime show is over. Or is it?
Wal-Mart Stores Inc. claims it "always " has low prices. In order to keep its prices low and stock price high, it has to minimize its own costs.