Rex Jaramillo (second from left), work experience coordinator at Golden West, helps prepare future service techs for the real world.

Mountain View Tire helps teach techs

Mountain View Tire (MTV), a 30-store chain in Southern California, is helping the next generation of tire and automotive technicians get traction in the real world. (Nick Mitsos, CEO and president of MTV, was named Modern Tire Dealer magazine’s Tire Dealer of the Year in 2011.)


MTD wins three IAMA silver medals

With the Olympics just around the corner, it seems fitting that Modern Tire Dealer received three medals for editorial excellence from the 21st International Automotive Media Awards (IAMA).


Want to move your business forward? Consider these 6 steps

Richard Morgan writes a monthly e-newsletter that I always find interesting. As a Certified Management Consultant (CMC) and president of Morgan Marketing Solutions Inc. in Dallas, Texas, he knows how to cut through the clutter and give strong business advice to tire dealers.

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