Cooper Tire & Rubber Co.’s Tread Wisely program is emphasizing three tire safety tips for young drivers and offering a chance to win a $3,000 scholarship for participating in a tire safety campaign.
Yokohama Tire Corp. has chosen West Point, Miss., as the site for an eco-friendly playground to be built October 28 at Marshall Park.
Sullivan Tire Co. will give a coupon for $20 off any auto service to people who donate at the American Red Cross Blood Drive held at the Sullivan Tire and Auto Service outlet in Stratham, N.H., on Aug. 26, 2017.
Nexen Tire America Inc. is sponsoring Little League Sundays at Angel Stadium, home of the Los Angeles Angels of Anaheim Major League baseball team, for the 2017 season.
Michelin North America Inc. is accepting nominations for the BFGoodrich Outstanding Trails program from April 17 to July 31, 2017. Grants of $4,000 each will be awarded to four off-road clubs in North America.
United Tire and Service LLC’s “I PROMise to Drive United” safe-driving campaign for teens includes an all-expense paid limousine ride to a school event for up to nine high-school students.
Employees of Brake Parts Inc. (BPI) raised more than $168,000 for the United Way of Greater McHenry County in 2016.
Hankook Tire America Corp. continued its support of Disabled American Veterans (DAV) with a donation of $150,000 to fund 2016 partnership activities, including four mobile service office stops. The company also introduced the Hankook Heroes program to recognize veterans.
Sullivan Tire Co. is joining Yokohama Tire Corp. in the tire manufacturer’s cause marketing partnership with KaBoom! to build an eco-friendly playground in Rockland, Mass.
Contests are a proven marketing tool. In Tacoma, Wash., independent tire dealer Scott Welsh is using social media to breathe new life into the traditional contest. His goal is to engage customers and help local charities.
The Tire Pros division of American Tire Distributors Inc. (ATD) is harnessing the power of its nationwide network of 700 dealer locations to equip wounded American servicemen and women with all-terrain wheelchairs customized to their specific needs and interests.
TBC Corp. and the Ashland Inc.’s Valvoline unit teamed up to donate $60,000 to the K9s for Warriors organization in recognition of Veterans Awareness Month in November.
Zhongce Rubber Group Co. Ltd. (ZC Rubber) has donated more than 1,000 uniform shirts for the students in Central Abaco Primary School (CAPS) in the Bahamas, along with its local customer Abaco Battery and Tyre.