More than 300 salespeople from 69 tire dealerships qualified for a chance to run wild in a warehouse filled with prizes and grab as many as possible, courtesy of Continental Tire the Americas LLC. Wayne Winders from Industrial Tire Service Inc. will run in the inaugural "untamed dealer dash."
Each month Dennis McCarron shares insights on what it takes to manage a busy, profitable tire business. We've gathered some of his most popular columns in this Thanksgiving-week edition of Hotwire.
July 1 was a big day for Point S Italy. Professional Pneus, a network of independent tire dealers with 50 locations in the South of Italy, was the second group to join Point S on that day.
Bridgestone Americas Inc. has unveiled a new retail showroom program for affiliated tire dealers, and the tire maker says it will help increase sales and build consumer loyalty through the improved in-store experience.
Nexen dealers have a new tool for sharpening their customer service and marketing skills: a web-based education portal called NexenAce.
Tenneco Inc. wants to reward loyalty in a big way. That is why the company has launched the 2017 Expert Plus loyalty program for automotive service providers.
Steven and Susan Maples of Bay City Wheel & Tire LLC, a shop in Mobile, Ala., won $125,000 in Nexen Tire America’s third quarter Next Level sweepstakes.
Nexen Tire America Inc.’s Next Level program has already paid out $9 million to dealers all over the U.S.
Tire’s Warehouse Inc. (TWI) is kicking off its Tire One dealer marketing program. More than 250 guests attended an event in Southern California where independent dealers got an intimate look at how the program benefits can enhance their businesses.
Incentive trips are generally the setting for companies to thank their top dealers for the business and spell out plans for the upcoming year. Continental Tire the Americas LLC (CTA) did just that in Nassau, Bahamas, last month with 260 of its GOLD dealers
There are more tire manufacturers with associate dealer programs now than there were just a few years ago. This trend is a reflection of more than competition among major tire manufacturers; it also underscores the strength of independent tire dealers, and their importance to their suppliers.
Introduced in March at the Mid-America Trucking Show, Yokohama Tire Corp.’s (YTC) new SmartSolution Certified Dealer Program already has several hundred service providers as qualified members. And by the end of the year, the number is expected to be more than a thousand individual locations across the country.
The Independent Tire Dealers Group LLC (ITDG) now has members in 23 states, 19 more than six years ago. "Our goal six years ago was to grow the organization from a strictly West Coast phenomenon to one that was national in scope," says ITDG CEO and President Michael Cox.