What do millennial buyers want? They want information quickly, concisely and as high-tech as possible.
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Leading the Millennial Generation

We hear others speak about the up and coming generation all the time. The millennial generation is most often spoken of in a negative way, mainly because negative press seems to get more attention than positive.

Source: “The Power of Putting your Customers at the Center of your Business”; Townsend Strategies
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Customer Experience creates loyalty

I met with a multi-store tire retail business owner recently who had no idea what “Customer Experience,” aka CE, meant. When I asked him about customer service, he knew immediately what to say: “Customer service is taking care of your customers,” he passionately proclaimed.

A lack of trust can prevent customers from purchasing at your store. Asking questions will show customers you are helping them make the right choices.
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How to motivate your customers

I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.

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Offering choices and winning customers

In the retail tire market, the “best/better/good” selling method has been around for many years. In today’s competitive tire and auto repair business, best/better/good is still the best way to build trust and qualify the retail customer.

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