What do millennial buyers want? They want information quickly, concisely and as high-tech as possible.

Leading the Millennial Generation

We hear others speak about the up and coming generation all the time. The millennial generation is most often spoken of in a negative way, mainly because negative press seems to get more attention than positive.

Source: “The Power of Putting your Customers at the Center of your Business”; Townsend Strategies

Customer Experience creates loyalty

I met with a multi-store tire retail business owner recently who had no idea what “Customer Experience,” aka CE, meant. When I asked him about customer service, he knew immediately what to say: “Customer service is taking care of your customers,” he passionately proclaimed.

A lack of trust can prevent customers from purchasing at your store. Asking questions will show customers you are helping them make the right choices.

How to motivate your customers

I have spoken with thousands of today’s consumers and mystery shopped hundreds of tire dealers, restaurants, hotels and other service businesses. I have come to realize there are many things that motivate why people buy and why they do not buy from retail tire businesses.


Offering choices and winning customers

In the retail tire market, the “best/better/good” selling method has been around for many years. In today’s competitive tire and auto repair business, best/better/good is still the best way to build trust and qualify the retail customer.

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