The Volvo Ocean Race, started in 1973, is the longest and toughest event in professional sports, says Aeolus, and has millions of fans worldwide. Racers cross four oceans to five continents while experiencing scorching days and freezing nights in cramped conditions on the 65-foot yachts.

Tariffs on passenger tires make waves for Aeolus

Aeolus Tyre Co. Ltd. is sponsoring a yacht in the Volvo Ocean Race (VOR), billed as the world’s toughest ocean race. As Mike Leverington, Aeolus general manager, United States, explained it, “No tire company has been involved in something like this. When you talk branding, you have to differentiate yourself from the pack or you are just a commodity. So by taking this on, we are differentiating our brand in sports marketing.

Ziegler Tire's new location. In total, the company is 10% retail and auto service business, 75% commercial and 15% wholesale.

Ziegler Tire: Building business

Oliver Ziegler opened Ziegler Tire & Supply Co. in 1919. Today, the Massillon, Ohio-based company is run by Bill Ziegler, 66, a second-generation Ziegler. It has 24 stores in three states — eight retail, 16 commercial/retail — two wholesale outlets and two retread plants. Annual sales top $120 million.


Tire engineers help save us from ourselves

A lot of improvements have been made in tires in 61 years. An impressive one is in shortened stopping distances, as MTD's Managing Editor Lori Mavrigian's latest blog points out.


‘What does a yellow light mean?’

If you’re like me, it has been many years since you took your written driver’s exam. If you were given a pop quiz on it today, would you pass?

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