Sumitomo Rubber Industries Ltd. has once again partnered with SEAT S.A. The fifth generation of the Spanish vehicle manufacturer's SEAT Ibiza will be fitted with different Falken tires, depending on the original equipment size.
Falken Tire Corp. has launched a vital sales tool available to all direct and associate Falken dealers: the P.E.A.K (for Performance, Education, Achievement and Knowledge) online training program.
"We are excited to welcome Rick Brennan to the Falken Tire family," says Andrew Hoit, Falken’s vice president of marketing. “Rick’s diverse industry background and over 40 years of experience will be a great compliment to our team."