Taking the time to perform consistent checks of new vehicle fitments can pay off, especially when paired with new vehicle sales figures. In fact, nothing is a more accessible and effective indicator of the future tires needed by customers, says Robert Abram, tire industry veteran and Modern Tire Dealer contributor.
For centuries, men have combed the planet in search of fabled riches. Almost 600 years ago, European expeditions began seeking El Dorado, the legendary “Lost City of Gold.” Many expeditions followed for centuries, relying on past explorer’s maps as well as direction from local guides and grand tales from other adventurers.
Last month we discussed the rapid growth of complexity in the consumer tire market along with the methods to research important new products as well as review your current product assortment. If you put in the considerable time it takes to research and review you have most likely discovered sizes, SKUs and new treads that should be added to your product screen.