One of the best new products at the SEMA Show was the Cooper Discoverer SRX.

SEMA Show, Day Two: Silver for Discoverer

Cooper Tire & Rubber Co.’s new Discoverer SRX received runner-up distinction in the "Best New Tire" category at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas.


Cooper’s touring tire earns global award

Cooper Tire & Rubber Co. announced its CS3 Touring tire has earned a 2013 Good Design Award for innovation and quality. The company introduced the mid-range touring tire in June 2013.

The Discoverer HT3 features a continuous shoulder rib that provides strong resistance to irregular wear and a quieter ride.

New Cooper commercial LT Discoverer tire

Cooper Tire & Rubber Co. is expanding its Discoverer line of premium products with the addition of the Discoverer HT3, a light truck tire engineered for premium commercial-grade performance and highway traction in all seasons.

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