As tire dealers all over the country work to adapt to the pressures of online tire sales, the looming question about Amazon.com Inc. in the market is price.
Goodyear Tire & Rubber Co. was the first tire manufacturer to offer an e-commerce option for consumer tires. It is now the first tire manufacturer to sell commercial tires online.
Dealer Tire LLC has made its RightTurn.com consumer tire buying website available nationwide.
Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “Goodyear was the first tire manufacturer to begin selling tires directly to consumers online. Now Michelin has a pilot program that includes tire installation. What are your thoughts on this development? How do you feel it will affect your business?” Here are some of their responses.
At the 2015 Goodyear Shareholder Meeting in Akron, Ohio, on April 13, Chairman and CEO Richard Kramer talked about Goodyear's 2014 performance and future plans, including its decision to sell tires online.
There were many “takeaways” from the recent 2015 Goodyear Dealer Meeting in Grapevine, Texas. Two of the more newsworthy were the announcement that Goodyear would soon be selling tires on goodyear.com, and the introduction of a low-cost radial manufactured in the U.S.
Goodyear Tire & Rubber Co. recently announced it was going to sell tires online from its website. There is no question in my mind other tire manufacturers will follow suit within the next 24 months.
Is RightTurn.com the next Tire Rack? Not exactly. Both sell tires online. But how they do it differs in one very important way.
RightTurn.com sells tires online. It is competing against you in more ways than one. And it may one day be your greatest competition. Ever.