A Look at Online Tire Prices

As tire dealers all over the country work to adapt to the pressures of online tire sales, the looming question about Inc. in the market is price.

Goodyear Tire & Rubber Co. was the first tire manufacturer to start selling its tires directly to consumers via a website. Will others follow?

Note to tire manufacturers: ‘You can’t have your cake and eat it, too’

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. This month we asked, “Goodyear was the first tire manufacturer to begin selling tires directly to consumers online. Now Michelin has a pilot program that includes tire installation. What are your thoughts on this development? How do you feel it will affect your business?” Here are some of their responses.

"We’re confident in our strategy, and we are building for long term growth," said Goodyear's Kramer.

Goodyear's Kramer talks about online selling

At the 2015 Goodyear Shareholder Meeting in Akron, Ohio, on April 13, Chairman and CEO Richard Kramer talked about Goodyear's 2014 performance and future plans, including its decision to sell tires online.

The Kelly Edge powerline will reach 89% of its targeted market segment, a greater percentage than the previous Kelly product line.

Goodyear tells dealers it will sell tires online

There were many “takeaways” from the recent 2015 Goodyear Dealer Meeting in Grapevine, Texas. Two of the more newsworthy were the announcement that Goodyear would soon be selling tires on, and the introduction of a low-cost radial manufactured in the U.S.


Competing against your supplier

Goodyear Tire & Rubber Co. recently announced it was going to sell tires online from its website. There is no question in my mind other tire manufacturers will follow suit within the next 24 months.

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