Now that 2014 is over, how did the wholesale distribution channel perform compared to 2013? If you said better than the previous year, you would be right.
There were 5 million more passenger tires sold in the U.S. last year compared to 2013, and car dealerships accounted for 400,000 of those units. Their 8% share of the market is the highest it has ever been -- and it is growing.
More consumer tires are sold through the independent tire dealer distribution channel than any other, by far. However, it is not the fastest growing channel.
Which competitor provides the biggest challenge to your profitability? Is it a tire company-owned store? Sears? Sam's Club?
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