"Our industry is one of the most sustainable industries," said Michelin's Jean-Dominique Senard.

Saving the Planet: Michelin's Senard Goes to the Sun and Back

When Groupe Michelin CEO Jean-Dominique Senard officially introduced the Pilot Sport 4 S at the 2017 North American International Auto Show in Detroit, he talked about the tire's improved performance over the company's previous flagship tire, the Pilot Super Sport.

The Sustainable Design Award was received by Sagra Maceira de Rosen (left), a member of the advisory board of Omni United, and Nick Barber, director of apparel design of Timberland.

Timberland Tires Win a Sustainability Award

And the Sustainable Design category award goes to: Timberland tires. Omni United Pte. Ltd. and Timberland LLC, which partnered in 2014 to market the Timberland line of tires, beat out other sustainability-driven fashion brands and retailers such as Reformation, Levi Strauss & Co. and People Tree Ltd. at the recent 2016 WGSN Futures Awards ceremony.

G.S. Sareen, CEO of Omni United, wants to harness the name and brand recognition of Timberland and use it to sell tires.

Timberland Tires Earns Kudos for Sustainability

Timberland tires, created by Omni United (S) Pte. Ltd. and Timberland LLC, earned runner-up recognition as a sustainable innovation during the Ethical Corp.'s Sixth Annual Responsible Business Awards Sept. 25.


Goodyear finds supplier for rice husk ash

Goodyear Tire & Rubber Co. has reached a supply agreement with Yihai Food and Oil Industry in China for silica derived from rice husk ash. Goodyear will begin using the silica this year in a consumer tire that will be manufactured in its factory in Pulandian, China, and sold in China.

Within its first year of operation Continental's plant in Sumter, S.C. has achieved 'zero landfill' status. At the plant 1.5 million pounds of waste is recycled or converted into energy.

Continental's Sumter plant achieves zero waste

The topic of sustainability is a high priority for Continental Tire the Americas LLC, and the company's newest tire production facility in Sumter, S.C. is an example of that. The Sumter facility recently attained status as a “zero landfill” plant in its first year of production.


Omni begins online sales of Timberland tires

Omni United Pte. Ltd. has launched a Timberland tires e-commerce site and installer network. Timberland tires are the first tires purposely designed to be recycled into footwear outsoles.


Bridgestone shares its sustainable success

Bridgestone Americas Inc. showcased its innovation and achievements in sustainable manufacturing at the “Sustainability in Manufacturing: Sharing Environmental, Energy and Waste Reduction Practices” event hosted by the NCEast Alliance.

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