Article

Benchmarks Are Not a Myth

A gross profit benchmark of 60% for a tire store is not a myth. Dennis McCarron explains how to reach it, from setting your shop’s labor rates to getting 50% margins on your parts sales.  

Article

Year-End Review and a Look at What’s Ahead

To 2019, Dennis McCarron says: Bring it. Low unemployment is likely to continue, and while that makes staffing harder, it means more people are driving to work and putting miles on their cars.

Article

What's More Important Than Consolidation and Wage Wars? Cash Flow

Tire dealers are feeling the heat. The big guys are growing bigger. Finding and keeping reliable technicians is getting more expensive. And technology is requiring more expensive shop upgrades. Doom and gloom? Dennis McCarron says no. "It’s not doom and gloom because this is awesome."

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Dennis McCarron: Reach ‘Younger’ to Find Technician Talent

Due to the boom of the internet, social media, and web 2.0, you are competing for the talents with every single other employer out there regardless of industry. What can be done to make sure a young, energized, and ambitious mechanically inclined young adult ends up working on cars?

Hiring someone who will give the customer the best experience will allow you the room to charge a fair price.
Article

Why It's Important to Hire What You Can't Teach

What really separates you from the competitor down the street is the people in your building. And it’s not what they know. It’s the things you can’t teach. Do they care? Do they listen? Do they act like they want to make things right?

Article

Wage and Hour: Is There a Target on Your Back?

In the spring and summer of 2018, the federal government disciplined the tire and automotive industry by nearly $1 million for wage and hour violations. The government feels our industry is an easy place to generate revenue. And, sadly, they are right.

Article

Do, Delegate, Delay or Dump: Learning How to Spend Your Time Efficiently

Employees may come to you with problems they can readily solve on their own, customers may want to speak “just to you” about getting their oil changed, and vendors always want face time to sell you the latest gadgets. Let’s talk about spending your time like the precious commodity it is.

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Are You an S Corp or C Corp?

A small business is much, much, much better off as an S corp for many reasons. For starters, if your store or stores made less than $50,000 in profit last year as a C corp, your tax rate is about to go up. 

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