Alpio Barbara is Modern Tire Dealer's current Tire Dealer of the Year. Nominations for the next winner are due May 26.
News

It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

News

NCTDA Expo and Trade Show Is Set for March 3-4

The North Carolina Tire Dealers Association 2017 Expo and Trade Show March 3 and 4 will feature Modern Tire Dealer Editor Bob Ulrich, as well as MTD’s 2016 Tire Dealer of the Year, Alpio Barbara.

Putting the right tires on the right vehicle is like dressing up in a tuxedo, says Barbara, left, with his store manager, Denny Reiser. “You can dress up in a tuxedo and wear black tennis shoes and still look OK, but try to go out on the dance floor. You’re not going to be able to do it.”
Article

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

It's not uncommon for Redwood General Tire owner Alpio Barbara to jump on a phonecall with a customer after a member of the sales team, in this case, store manager Denny Reiser, finishes a sale.
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Photos: 2016 Tire Dealer of the Year

Alpio Barbara, owner and president of Redwood General Tire Service Co. in Redwood City, Calif. is Modern Tire Dealer's 24th Tire Dealer of the Year. Here's a look at his $12 million single-store dealership.

News

Rock the vote: TIA names slate of candidates

The Tire Industry Association (TIA) has released the slate of candidates for the 2015 board of directors election. TIA members will vote to place four individuals onto the TIA board for three-year terms.

About 40% of business at Alpio Barbara’s California dealership is UHP. He advises getting the latest tire changing equipment to avoid damage to the TPMS and wheels, as well as improve efficiency.
Article

Shopping for UHP service equipment? Three dealers share some tips

Driver expectations for a firmer, sportier and more responsive feel are helping to boost sales of ultra-high performance tires. But maximizing opportunities to profit from consumer demand for shorter sidewalls requires investments in equipment for servicing UHP tire and wheel assemblies.

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