Typical e-commerce websites selling tires often limit users to a drop-down menu of pre-selected tire terms without considering the driving and lifestyle preferences of shoppers. To find the best tire, consumers need to consider not only their vehicle's make, model and tire size, but also how it supports their everyday routines and hobbies.
News

Sears Sells Tires Online Using Artificial Intelligence

Artificial intelligence (AI) has come to the tire industry by way of Sears Auto Centers. With the pilot launch of the retail chain's "Digital Tire Journey" Web app, consumers can identify the appropriate tires to fit their driving preferences.

Tom Park (left), president of the Kenmore, Craftsman and DieHard brands, and Brian Kaner, president of Sears Auto Centers, cut the ribbon to celebrate the launch and introduction of DieHard Silver Touring A/S tires at a press event in New York on June 15.
Blog

Within 18 Months, We Will See if Sears' New Strategy Pays Off

“We will learn a lot over the next 18 months about the acceptance of the brand,” said Brian Kaner, president of Sears Auto Centers, during my interview with him last week. He was talking about the new DieHard tire line, which includes not only the DieHard Silver Touring A/S, but also -– tentatively -- light truck and ultra-high performance and high performance tires as well.

The Sears-Michelin partnership helped to bring radial tires to the United States.
News

50 years together: Michelin and Sears

Michelin North America Inc. and Sears Holdings Corp. are celebrating a half century in business together. In those 50 years Sears has sold more than 135 million tires made by Michelin — more than any other retailer.

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