The season of tire and automotive shows is now in full swing across Europe and the general feeling in the market is that there are now far too many events for competitive companies to either exhibit in or visit.
Delticom AG is pairing its online tire sales expertise with Technomarketing, and the two companies are launching the MobileMech brand of vehicles outfitted with an all-in-one mobile tire service technology.
Michelin North America Inc. has ended its mobile tire installation service experiment, Michelin OnSite. The tire maker shelved the program earlier this month.
Bridgestone Retail Operations LLC (BSRO) is testing a mobile tire service in the Nashville, Tenn., area, and says if successful it could be extended to dealers in the Bridgestone Affiliated Retailer Nationwide Network.
Go Tire Inc., Canada’s first and only mobile tire service franchise, is going to school to teach marketing students about Go Tire Mobile Tire Service. The format is featured in the 3rd edition of McGraw-Hill Ryerson’s "Marketing" textbook, specifically Chapter 10: Services: The Intangible Product.