Each Go Mobile tire van covers a 15- to 20-mile service radius with one technician.

The Biggest Trend in Retailing: Mobile Tire Service

I find it hard to believe that as the network of independent tire dealers started to develop in the early 1900s, not one of them offered mobile tire service. So pinpointing its creation is – hey, I’m not afraid to say it -- impossible.

Pep Boys is getting into the mobile tire business, but it's offering even more — automotive services from batteries and oil changes to check engine diagnostics.

Pep Boys Offers Tires and Automotive Services With a Mobile Crew

The Pep Boys — Manny, Moe & Jack are taking their automotive services on the road. Icahn Automotive Group LLC says the brand is offering preventive maintenance, auto repairs and tires from a trailer and mobile service bay. It's called the Pep Boys Mobile Crew.  

The new Roll By Goodyear stores are being designed without waiting rooms and bays. Goodyear simply calls them "showrooms."

How the Innovative Roll By Goodyear Pilot Program Works

Roll by Goodyear is an interesting concept. The pilot program, which is up and running in the Washington, D.C., metropolitan area, is described by Goodyear Tire & Rubber Co. as "a completely new tire shopping and installation experience." And I would say it is.


Goodyear Tests a Mobile Tire Shop Program

Goodyear Tire & Rubber Co. is testing a mobile tire installation program that appears to be similar to Michelin OnSite, which Michelin North America Inc. discontinued.

The new ECUBE service unit is used to help tire dealers perform on-road service calls.

A New Era Dawns for Mobile Tire Fitting in Europe

The season of tire and automotive shows is now in full swing across Europe and the general feeling in the market is that there are now far too many events for competitive companies to either exhibit in or visit.

MobileMech vehicles are outfitted with an all-in-one mobile tire service technology.

Ecube Is an All-in-One Mobile Tire Service Unit

Delticom AG is pairing its online tire sales expertise with Technomarketing, and the two companies are launching the MobileMech brand of vehicles outfitted with an all-in-one mobile tire service technology.

The Firestone mobile tire service promises ease for consumers. "We will ensure your car never leaves your sight."

Bridgestone Pilots a Mobile Tire Service in Nashville

Bridgestone Retail Operations LLC (BSRO) is testing a mobile tire service in the Nashville, Tenn., area, and says if successful it could be extended to dealers in the Bridgestone Affiliated Retailer Nationwide Network.

The Go Tire concept is featured in the 3rd edition of McGraw-Hill Ryerson’s "Marketing" textbook.

Go Tire goes to school!

Go Tire Inc., Canada’s first and only mobile tire service franchise, is going to school to teach marketing students about Go Tire Mobile Tire Service. The format is featured in the 3rd edition of McGraw-Hill Ryerson’s "Marketing" textbook, specifically Chapter 10: Services: The Intangible Product.

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