David Colletti will lead the charge to increase Falken's OE position.

Colletti Takes On OE Assignment at Sumitomo

David Colletti is bringing nearly 20 years of original equipment experience with Tier 1 tire companies to Sumitomo Rubber North America Inc. Colletti will serve as vice president of OE.

Consumers' expectations of their CUVs to ride like a sedan are making it more challenging for tire makers to hit all the targets for original equipment orders.

Expect Another 15+ Years of Steady SUV/CUV Tire Sales

Consumers love their sports utility and crossover vehicles, and tire manufacturers say they’re working on original equipment orders that will continue to propel that segment of the tire business. Look for SUV and CUV replacement tires to remain a big part of your business through at least 2030.

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