Tire Factory dealers are in the midst of rebranding their stores to the blue and green Point S logos. The cooperative is offering up to $25,000 to rebrand each store.

Tire Factory Members 'Get to the Point' at Dealer Meeting

Nine months after Tire Factory Inc.’s former CEO announced its members would join Point S and rebrand their stores, Tire Factory dealers gathered for their annual meeting in Portland, Ore. It was the first comprehensive gathering of members since the May 2015 announcement.

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