Two of the dealers on this year’s Modern Tire Dealer 100 shared before and after views of their rebranded stores. Click through our gallery to see the new look of Mountain View Tire stores in southern California and Lamb’s Tire and Automotive stores in central Texas.
The Rubber Manufacturers Association (RMA) is rebranding itself, and its new name is more focused on what its members do — manufacture tires in the United States.
Belle Tire Distributors Inc. has a new brand position and year-round media strategy. The new “My Guy” campaign is designed to reinforce Belle Tire’s position as a source of affordable and dependable tires and auto care.
A new Meineke Car Care Center in Elizabethtown, Ky., is the first in the nation to feature the auto care franchise's new look.
About a quarter of all Merchant's Tire & Auto Service Centers have been rebranded NTB Tire and Service Centers. TBC Corp. says the rebranding affects 29 locations in North and South Carolina.