Goodyear's Wingfoot logo will appear on Kyrie Irving's jersey, as well as the rest of his Cleveland Cavaliers teammates beginning with the 2017-2018 season.

Goodyear Goes 'All In' With Patch on Cleveland Cavaliers Jersey

Goodyear Tire & Rubber Co. is among the first companies in the country to buy an advertisement on the jersey of a NBA team. Akron-based Goodyear made it a 'local' transaction, and announced a multi-year sponsorship agreement with the Cleveland Cavaliers.

Kenda President Jimmy Yang played up his company's sponsorship of the Cleveland Cavaliers last year.

Kenda Does It Again, This Time with the Cleveland Cavaliers!

Kenda USA sure knows how to pick underdogs. In 2003, the tire company based in Reynoldsburg, Ohio (near Columbus), backed little-known professional golfer Ben Curtis, from Stow, Ohio, who shocked the golfing world by winning the British Open.

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