News

Judge Orders New Union Vote at Kumho Plant

Workers inside the Kumho Tire Georgia Inc. plant in Macon, Ga., are entitled to a new union vote after an administrative law judge determined the company violated employees' rights during its first union election in October 2017.

Samuel Choi will take over as CEO of Kumho Tire USA. He's most recently served as president of the tire maker's operations in Mexico.
News

Kumho Names a New CEO for U.S.

Samuel Choi will take over Kumho Tire USA Inc. as its next CEO. He succeeds Harry Choi, who is stepping down after six years leading the tire maker's U.S. operations.

“We want to be more connected to the dealer,” says Kumho's Shawn Denlein.
News

Independent Tire Dealers Are Kumho's Top Priority

Kumho Tire USA Inc. has new ownership, new plans for its product lineup, a new pricing strategy, plus a new streamlined dealer program for 2019. But one thing remains the same – the tire maker says its focus “is on the independent tire dealer channel.”

News

Kumho Marketing Will Target Soccer Fans

Kumho Tire Co. Inc. has extended its partnership with a soccer club in the English Premier League as part of its goal to influence the sport's growing global audience.

“Our top objective was to have an aggressive tread design with low noise,” says Nitto’s Angelo Naval about the Ridge Grappler. After preparing 3D renderings of the hybrid-terrain tread pattern, Nitto sought market feedback from specialty shops and Nitto dealers, “as well as individual enthusiasts.”
Article

R/T Tires: New Category, Not Marketing Hype

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!