Yokohama Tire Corp. has made several enhancements to its longstanding consumer associate dealer program, Advantage.
Two Yokohama tires, the Geolandar X-AT and the Geolandar X-CV, have won 2019 Good Design awards from The Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts.
Yokohama Tire Corp. is breathing new life into its Advan line, Fardad Niknam, Yokohama’s senior director of product marketing and planning, told Modern Tire Dealer during this week’s Specialty Equipment Market Association (SEMA) Show.
FCA US LLC has named the Yokohama Avid S34RV the original equipment tire for its 2020 Chrysler Voyager.
Yokohama Tire Corp. has named Pavan Desaneni its vice president of information technology.
Yokohama Tire Corp. will highlight its racing heritage at next month's Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev.
Yokohama Tire Corp., Competent Motorsport and Porsche Motorsport North America are partnering on several Porsche-centric race series next year.
Yokohama Tire Corp. has added the all-season Advan Sport A/S+ to its Advan line of ultra-high performance tires.
Imports of radial truck tires from China into the U.S. have dropped 25% in the first three months of 2019, from more than 1.8 million to just shy of 1.4 million, compared to the same period a year ago.
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