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Alpio Barbara

Many factors go into deciding if it’s better to repair shop equipment or upgrade to a newer model. Modern Tire Dealer asked five Tire Dealer of the Year honorees what they consider when evaluating their shop equipment.

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It's Time to Pick the Next MTD Tire Dealer of the Year

What does it take to be Modern Tire Dealer's Tire Dealer of the Year? Business success, marketing know-how and industry expertise are the foundation. Community involvement and management skills are important, too. And our 2017 award brings something special to the recognition.

NCTDA Expo and Trade Show Is Set for March 3-4

The North Carolina Tire Dealers Association 2017 Expo and Trade Show March 3 and 4 will feature Modern Tire Dealer Editor Bob Ulrich, as well as MTD’s 2016 Tire Dealer of the Year, Alpio Barbara.

Follow Your Gut Instinct: Advice From Our Tire Dealer of the Year

When a customer walks in convinced his car doesn’t need synthetic motor oil when you think it does, and argues with you at every suggestion, do you take the time to educate him and explain your recommendation? Do you turn down the job? Or do you take his money, use traditional oil, and hope for the best?

Photos: 2016 Tire Dealer of the Year

Alpio Barbara, owner and president of Redwood General Tire Service Co. in Redwood City, Calif. is Modern Tire Dealer's 24th Tire Dealer of the Year. Here's a look at his $12 million single-store dealership.