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Atturo Unveils a New M/T Tire — the Trail Blade MTS

Atturo Tire Corp. is extending its Trail Blade tire lineup to include the Trail Blade Sport series. The company will unveil the first tire in the series, the Trail Blade MTS, at the 2019 Specialty Equipment Market Association (SEMA) Show.

R/T Tires: New Category, Not Marketing Hype

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

Atturo Sponsors the Chicago Wolves Hockey Team

Atturo Tire Corp. says its tires feel at home on the ice, so sponsoring the Chicago Wolves American Hockey League (AHL) franchise is a good fit. On St. Patrick's Day, the tire company turned up its sponsorship a notch with a special promotion.

Atturo Keeps Racing With TORC Sponsorship

Atturo Tire Corp. is returning to The Off-Road Championship (TORC) with a renewed commitment to Pro Light racing. Under the extended sponsorship, the popular class of truck racing will be known as Atturo Tires Pro Light in 2016.

Autopromotec 2015

The differences between Autopromotec in Bologna, Italy, and the trade shows in Las Vegas during Automotive Aftermarket Industry Week are both subtle and dramatic. Autopromotec, which is known as a trade “fair,” covers nearly 1.7 million square feet at the Bologna Trade Fair Center. That makes it physically larger than the Specialty Equipment Market Association (SEMA) Show and Automotive Aftermarket Products Expo combined. Yet it has fewer exhibitors.