I’ve always enjoyed watching infomercials on television. It doesn’t matter what the product is, I enjoy watching how the salesperson makes me think it will solve every problem in the universe, and I must order it today.
End of the Line for Me, But Not for You, the Independent Tire Dealer
Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned last.” Those statements are very telling, and clearly emphasize just how influential tire dealers are.