Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned last.” Those statements are very telling, and clearly emphasize just how influential tire dealers are.
Then There Were Three: As I Get Ready to Leave, Lori, Greg and Karen Remain
”Hey, Bobby, there’s a job opening over here at Modern Tire Dealer. You should apply.” With that phone call in March of 1985, former MTD Senior Editor Jim Smith changed my life. I did apply for the job of assistant editor, got it, and began working before the month was over.