Brent Hesje, CEO of Fountain Tire Ltd., may have coined the ultimate definition of the tire industry. Hesje, among the newest Tire Industry Hall of Famers, said, “I think it’s a bunch of characters full of good character.”
5 Blogs in 5 Days: the 2019 Global Tire Expo
More than 20 years ago, the International Tire Expo, under the direction of the Tire Association of North America, merged with the SEMA (Specialty Equipment Market Association) Show in Las Vegas. The names have changed since then -- it's now called the Global Tire Expo "powered" by TIA (Tire Industry Association) -- but the event remains one of the biggest tire shows in the world.