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Consumer Awareness

Giti Tire (USA) Ltd. is looking to make American consumers aware of its brand, and the company will kick off that effort in big fashion on New Year's Day 2016 as the Official Tire Sponsor of the 127th Rose Parade.

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RMA survey: Only 1 in 6 check pressure

The Rubber Manufacturers Association (RMA) has conducted a national survey that finds only one in six United States drivers is “tire smart” when it comes to checking tire pressure, women are less likely to be “tire smart” than men, and that younger drivers (18-39) are less likely to know basic tire care compared to older (60+) drivers.