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Cooper Discoverer

Cooper Discoverer AT34S Wins SEMA New Product Award

Cooper Tire & Rubber Co.’s new Discoverer AT34S, an all-weather, all-terrain tire for pickup trucks and sport utility vehicles, has been named a New Product Award winner in the tire and related product category at the Specialty Equipment Market Association (SEMA) Show.

Cooper Previews Discoverer True North Tire

Cooper Tire & Rubber Co. is showcasing its Cooper Discoverer True North passenger tire in its booth (#43019) at the Specialty Equipment Market Association (SEMA) Show in Las Vegas beginning today and running through Nov. 3.

Consumer Reports Picks: Here Are the Best and Good Tires in 6 Categories

Nokian Tyres plc recently admitted to cheating when it comes to some magazine tire testing. In essence, the company had on numerous occasions over an undetermined period of time submitted a tire different than the replacement tire in order to improve its rating. Same name, better performance.

Discoverer line expands

There’s a giant party happening in the world of CUV and SUV tires, and Cooper Tire & Rubber Co. doesn’t want to miss it.

Cooper unveils premium, off-road LT tire

Cooper Tire & Rubber Co. is adding a premium light truck tire to its Discoverer line. The Discoverer STT PRO is replacing the Discoverer STT. The new tire features three-ply construction and a distinctive tread design.