The late Wayne Williams was passionate about sharing his industry knowledge and selling skills with independent tire dealers to help them attain success. In his final Counter Intelligence column, he stepped Modern Tire Dealer readers through the GPS method of selling to today’s tire buyer.
MTD and the Industry Lost a Friend With the Death of Wayne Williams
“It is with a tremendous amount of personal and professional sadness… .” No email that opens with those words can be the harbinger of good news. And it wasn’t.