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Eric Higgs

Bridgestone Americas Inc. has shifted responsibilities for five of the company's leaders, saying the moves are designed to strengthen Bridgestone's core tire business while also pushing forward with its transition to a global provider of mobility solutions.

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Bridgestone Marks 60 Years of Bandag With New Campaign

In conjunction with the 60th anniversary of Bandag, Bridgestone Americas Inc. has created a new campaign and logo that the company says will "position retreads as an innovative, sustainable business solultion for fleet customers of any size."  

Bridgestone Names Higgs VP of Commercial Marketing

Bridgestone Americas Inc. has hired Eric Higgs as vice president of marketing for its commercial business. He will be responsible for leading the marketing strategy and efforts for the Commercial Group, which includes truck and OTR tires and Bandag retreading.