Falken Tire Corp. has expanded its dealer education program, Falken Academy, with sessions dedicated to commercial tires. The Falken Commercial Tire Academy incorporates lessons on products, quality assurance, plus sales and marketing.
Photos: A Look at the New Falken Academy
Falken Tire Corp. has created a new in-person training program for tire dealers, and Modern Tire Dealer Senior Editor Joy Kopcha grabbed a seat in a June 2018 session. The two-day training includes one day in the classroom at Sumitomo Rubber North America Inc. headquarters, and another day on the track and on the trail testing Falken products.