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Fred Koplin

Yokohama Tire Corp. has promoted Andrew Briggs to a newly created position, vice president of marketing and product management. He replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with the company.  

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Yokohama exec puts women buyers in perspective

Fred Koplin, senior director of marketing for Yokohama Tire Corp., will be part of an M2W panel of marketing executives focusing on how to gain more business and brand awareness among women in the automotive marketplace.

Yokohama restructures sales organization

Yokohama Tire Corp. (YTC) continues to reorganize. After naming a new CEO and giving added responsibilities to its COO, the company announced a number of promotions in its sales organization.

Ride and drive: Yokohama goes on 13-city tour

Continuing on its quest to educate dealers throughout the country about its tire line-up, Yokohama Tire Corp. has kicked-off its 2013 Ride and Drive Training Program in Albuquerque, N.M.

Yokohama can see for miles and miles and...

Yokohama Tire Corp. has launched “Miles of Fun,” a social media contest where consumers have the opportunity to dream of and experience their “ultimate road trip” -- while driving on all-new YK580 orange oil-infused tires.